shroff says his white friends, including nick mason, the pink floyd drummer, would probably enjoy a session at the movies, complete with indian extravaganzas such as yaadein. but how would the hindi epic, with its several hours of playing time, ever fit into the hurried lifestyle of the west? "we have to cut it down," says ghai, "the songs last one hour, we have to take those out". "i will make a film myself for non-asians, but only after i get excited about a story". ghai too agrees hindi cinema has to become international. and another would be called jackie o jackie, with myself and jackie chan starring". "i myself am planning two projects, to go mainstream to white audiences," shroff said, offering unlikely thumbnail sketches of the plots: "an american girl falls in love with a rajput prince and all the racial problems that result. his leading actor, jackie shroff, added that the hindi film industry was very conscious that 65 per cent of its market was overseas. "we're targeting the global indian," subhash ghai told this paper. unlike lagaan, its predecessor this summer, yaadein makes no pretence of wanting to be mainstream and attract non-asian audiences. she told the times of india that it was especially commendable considering the mumbai export is competing against big new hollywood films such as jurassic park iii and dr dolittle 2. "already," says ghai's daughter meghna who looks after the financial side of her father's creative business, " yaadein has earned 133,000 pounds, outstripping taal's performance, and that of lagaan or gaddar in first weekend earnings".
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buy music online subhash ghai's much hyped 'yaadein', with hrithik and kareena in the lead, is here! the music of 'mission kashmir' is the essence of what kashmir was once a movie with a different theme the film, set in britain and india, was released just four days ago.
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London: globalisation seems an increasingly lucrative concept for hindi cinema, especially as subhash ghai pitches his newest film, yaadein, to the diaspora and finds it has entered the uk top ten in just one weekend.